📍 Greater Fort Wayne & the Tri-State

One Team for All Your Advertising. Radio, TV, Print, and Social.

For 20+ years, Total Concepts has helped Greater Fort Wayne businesses reach more customers across every channel that matters. One plan, one team, one point of contact.

20+
Years in Business
100+
Businesses Served
$10M+
in Ads Managed
Tracy and Kelly, the team behind Total Concepts
New Client Offer

Commit to 3 Months of TV Spots, Get Your Commercial Production Free.

When you commit to 3 months of TV commercial spots with Total Concepts, we write, shoot, and produce your commercial at no extra cost. You get a broadcast-ready spot to run across TV and streaming, included.

A $5,000+ value, included
Creative Tone Media filming a client's TV commercial
What We Do

Everything you need to get your business seen, under one roof.

No juggling five vendors. We build the plan, place the media, and handle production.

🎙️

Radio

On-air spots across the region's top stations, plus the production to back them. Decades of media relationships mean your buy goes further.

📺

TV & Streaming

Reach audiences on broadcast TV and connected/streaming platforms with data-driven placement. Production included for new clients.

📰

Print, Mail & Billboards

Newspaper, magazine, billboards, and targeted direct mail that put your message in front of the right people.

📱

Social

Paid social campaigns on Facebook, Instagram, and beyond, built to turn scrollers into customers.

one roof Don't know the right mix? That's our job. We build the plan, place the media, and handle production so you don't have to lift a finger.

Who We Serve

Built for local businesses and event promoters who want real reach.

We work with Greater Fort Wayne and tri-state businesses across every category, from local service companies and retailers to the region's biggest events. If you've seen a bridal show, RV or boat expo, circus, or fair advertised around here, there's a good chance we put it in front of the crowd.

Bridal Spectacular Shipshewana on the Road Indy RV Expo Fort Wayne Boat Show Mizpah Shrine Circus DeKalb County Fair
Why Total Concepts

20+ years. One trusted team. Bulk media power.

Decades of relationships

We've bought media across the tri-state for years. We leverage bulk buys and pass the savings to you.

Everything in one place

Strategy, media buying, and production under one roof. No chasing separate vendors.

Real people who answer

You work directly with Tracy and Kelly, not a call center.

How It Works

Three steps to get on air.

1

Book a free consult

Tell us your goals and budget. No pressure.

2

We build your plan

The right channel mix, the media buy, and your free commercial.

3

We launch & manage it

Your message goes live across the region while you run your business.

Sample Work

See what your ads could look like.

Not sure what your campaign would look or sound like? Here's the kind of work we create, and where it can run across the region. When you sign on, we build your real version.

:15 · Dealership Spot

Preferred Auto Group

A punchy, fast-moving dealership spot built to move inventory.

:30 · Brand Spot

Landmark Roofing

A clean, trust-building radio spot for a local roofing company.

:30 · Event Promo

Indy Pro Street Invasion

High-energy event radio built to drive attendance and pack the gates.

Done for you: We handle the ideation, scripting, production, and placement, start to finish.
Where it runs: The region's top AM/FM stations across every format (country, rock, top 40, sports, news/talk), plus streaming audio (Spotify, Pandora, iHeartRadio) and local podcasts.
Event Promo · :30

Fort Wayne Rod & Custom Show

High-energy event spots built to pack the house, like this Fort Wayne Rod & Custom Show commercial.

Dealership · :15

Preferred Automotive Group

Brand spots that make you the name people remember, like this Preferred Automotive Group commercial.

Brand Spot · :30

Peter Franklin Jewelers

Elegant, emotional brand spots for luxury retail, like this Peter Franklin Jewelers commercial.

Done for you: We handle the ideation, scripting, production, and placement, start to finish.
Where it runs: Local ABC, NBC, CBS, FOX and CW affiliates, local cable, and Connected TV / streaming (Hulu, YouTube TV, Roku, Sling, Peacock). Target by ZIP and household, not just by show.
Fort Wayne Boat Show 'Climb Aboard' social ad by Total ConceptsFeed Ad · 1:1

Fort Wayne Boat Show

A scroll-stopping event ad built to drive RSVPs, not just likes.

Campaign Results
1,274event registrations
$10,586ad spend
$8.31per registration
Mizpah Shrine Circus 'The Circus Is Back' social ad by Total ConceptsFeed Ad · 1:1

Mizpah Shrine Circus

A ticket-driving event ad built to sell seats, not just fill the feed.

Campaign Results
$40,124online ticket sales
$9,448ad spend
4.25xreturn on ad spend
Reel · 9:16

Pool Store of Indiana

A lead-gen reel for a custom pool builder, driving real quote requests from day one.

First 7 Days Live
15qualified quote requests
7 daysfrom launch
Done for you: We handle the strategy, creative, targeting, and management, start to finish.
Where it appears: Facebook and Instagram (Feed, Stories, Reels), TikTok, and YouTube. Targeted by location, age, interest, and behavior so you only pay to reach the right people.
DeKalb County Free Fall Fair brochure designed and printed by Total ConceptsDesign + Printing

Full Brochure

Concept, layout, and full-color printing done in-house, like this DeKalb County Free Fall Fair brochure.

Full-page magazine ad designed by Total ConceptsFull-Page

Magazine Ad

Full-page, full-color magazine ads built to stand out, like this Schmucker Quality Construction spot in Smart Living.

Direct-mail piece designed, printed, and shipped by Total ConceptsDesign · Print · Ship

Mailer

We design, print, and ship your mailer, like this Master Spas sale piece, straight to the ZIP codes that matter.

Done for you: We handle the concept, design, printing, and shipping, start to finish.
Where it appears: Regional magazines, local newspapers, event and show programs, and targeted direct mail (EDDM by ZIP code).
Fort Wayne Boat Show & Sale highway billboard by Total ConceptsHighway Bulletin

Fort Wayne Boat Show

Big, bold, and impossible to miss, like this Fort Wayne Boat Show & Sale bulletin sized to land at 65 mph.

Fort Wayne Rod & Custom Show billboard by Total ConceptsHighway Bulletin

Fort Wayne Rod & Custom Show

Event billboards built to drive attendance, like this Fort Wayne Rod & Custom Show board on a high-traffic highway.

I-69 Trailer Center billboard by Total ConceptsHighway Bulletin

I-69 Trailer Center

Clean, high-impact brand boards that keep you top of mind, like this I-69 Trailer Center billboard.

Done for you: We work with you to ideate, design, and place, start to finish.
Where it appears: High-traffic highways, key intersections, and digital boards across Greater Fort Wayne and the tri-state.
Contact

Let's get your business seen.

Book a free consult or reach out directly. We're local and we answer.